Mobilizing 52M Crypto Owners to 1M Advocates for Change

Empowering Crypto Owners: The Stand with Crypto Campaign for Legislative Reform

Coinbase is launching a bold initiative aimed at mobilizing 52 million crypto owners across the United States to advocate for significant changes in financial legislation. This campaign, centered around the upcoming Stand with Crypto Day in Washington, DC on September 27th, focuses intensely on organizing efforts in key states including AZ, CA, GA, IL, NH, NV, OH, PA, and WI.

Understanding the Need for Change

Recent research conducted by Coinbase highlights a widespread desire among Americans for reform within the financial system. An overwhelming 87% of respondents believe that the current system requires substantial changes, with half stating it unfairly disadvantages many Americans. This sentiment underscores a growing dissatisfaction with outdated financial structures perceived to benefit a select few rather than the broader populace.

The Power of Crypto Owners

The crypto community, comprising 20% of American adults, represents a diverse and influential demographic. These individuals, predominantly younger and more economically diverse than the general population, are poised to drive future economic and cultural trends. Notably, polling in pivotal states such as NH, NV, OH, and PA reveals that over half of voters are inclined to support candidates who advocate for crypto and web3 technologies, signaling a significant electoral influence.

Advocating for Regulatory Clarity

Central to Coinbase’s initiative is the call for clear and equitable regulations governing crypto assets. Current enforcement-oriented approaches risk stifling innovation and jeopardizing the US's global economic leadership. Coinbase advocates for the passage of the Financial Innovation and Technology for the 21st Century Act ("FIT21"), a legislative framework designed to provide clear guidelines, consumer protections, and foster innovation without hindrance.

### Mobilizing for Change

The Stand with Crypto campaign employs a multifaceted strategy to amplify voices and effect change:

1. Mobilization Through Technology
   Leveraging the Coinbase platform, the campaign encourages crypto owners to become single-issue advocates. Already, over 100,000 individuals have engaged via Stand with Crypto’s decentralized app, underscoring widespread grassroots support.

2. Comprehensive Media Campaign
   A robust media blitz, including digital and outdoor advertisements across various platforms, aims to raise awareness and support nationwide. This media effort will culminate in targeted messaging in Washington, DC, during Stand with Crypto Day.

3. Grassroots Organizing in Key States
   Recognizing the strategic importance of key states with high concentrations of crypto owners, the campaign deploys full-time field organizers to facilitate community engagement and support. Successful events in states like Ohio, Nevada, and Georgia have demonstrated the capacity to mobilize advocates effectively.

The Path Forward

As the campaign kicks off, Coinbase urges crypto owners and supporters nationwide to actively participate by contacting their congressional representatives. This collective action seeks to influence policymakers to enact legislation that supports innovation, job creation, and economic fairness within the evolving financial landscape.

Conclusion

The Stand with Crypto campaign represents a pivotal moment for the crypto community to assert its influence and advocate for a regulatory environment conducive to growth and innovation. By uniting 52 million crypto owners, Coinbase aims to harness their collective power to shape legislative outcomes and pave the way for a more inclusive and dynamic financial future.

Through sustained advocacy and community engagement, Coinbase and the Stand with Crypto Alliance strive to ensure that the voices of crypto owners are heard and heeded in Washington and beyond. Join us in standing for a future where crypto innovation thrives and economic opportunities are accessible to all.